Breakpoint Strategy
Art Direction x BrandingPROJECTWhen it comes to legal departments, Breakpoint Strategy are experts, but not exactly in the way you’d think. In our talks we learned that often the secret to optimizing teams to their maximum potential is often found in human drive, more than any kind of logical structure.
Inspired by the breakthrough, our goal for Breakpoint Strategy’s brand meant visualizing efficiency in an approachable, energetic, and human way.
MY ROLEI led the design for this concept from start to finish, working with the client during the process to fine-tune our visual language within the set strategy.
Created the presentation deck, mock-ups, and production files while working with the Creative Director and Copywriter. Wrote the Brand Guide.
Contributors: Creative Director: Steve Secviar — 2023