Luvya Lab
Packaging x BrandingDETAILSHow do you bring joy to daily health routines, when you’re a young woman just starting out? Luvya Lab reimagines women's health by taking away the medicine cabinet feel and make caring for yourself daily the easiest thing on your list. One simple powdered drink mix, packed with all the right science to keep you healthy.
Visual imagery and euphemisms take center stage as we allow ourselves to bring levity to what can often be seen as a taboo subject.
MY ROLEMaintained client relationship with guidance from both the Creative and Design Director once the visual direction and strategy was established. From here I crafted custom lettering for their logo and built the visual system that came into play.
Produced social tiles and educational carousel posts, print-ready files for packaging and ephemera. Staged photography. Designed the website for launch. Wrote the Brand Guide.
↑ Social Tiles
Contributors: Creative Director: Jamie Maunder / Design Director: Sam Butz / Photography: Greyson Joralemon — 2026