Oddly
Concept x BrandingCONCEPTAs a primary direct-to-consumer matcha brand, Oddly plants the flag against the usual and the mundane. A love-letter to our childhood selves, Oddly’s mission is the antithesis of coffee culture: no hustle, no work, no beans. Just live, love, and leaf.
Oddly celebrates who we are before our day starts and invites us all to live our own way by skipping the line and drinking matcha at home.
MY ROLEAs an avid matcha drinker, I was fully involved in the naming, concept, copywriting, and strategy. I also created the illustrations, lettering and layout for the brand. Presented concept to client as the primary designer.
Contributors: Creative Director: Jamie Maunder / Production: Greyson Joralemon — 2025