Oola Bowls
Art Direction x BrandingCONCEPT PITCHHealthy snack options are hard to come by, especially when you’re driving across fast food joints, coffee shops, and the like. Enter the ultimate healthy treat: açai bowls. With this concept for Oola bowls, we encourage audiences to live life colorfully, bringing focus to the fruit, it’s Brazilian heritage, all wrapped up in a joyful and premium brand.
MY ROLEWorking with the creative director and copywriter, I conceived the art direction for this concept, including the logo, abstracted foliage illustrations, and design system. I also produced all proof of concept and visuals for the client presentation.
Contributors: Creative Director: Steve Secviar, Copywriter: Kara Benton — 2023