Rustic Root
Art Direction x BrandingDETAILSSometimes refreshing a brand means looking back. For the restaurant Rustic Root, this meant taking it all the way back to the brand’s ethos: true craftsmanship and American hospitality.
Playing into the brand’s off-beat and nostalgic interiors, we turned to old family recipe books and vintage photography. The result is a distinct and adaptable system that’s fresh and doesn’t take itself too seriously.
MY ROLECreated custom collages across all digital and print applications, including the website, socials, and menus. Designed t-shirts and merch for the front of the house and the fans. Wrote brand and collage guides for their in-house design team.
↑ Promotional Posters and Socials
Contributors: Creative Director: Steve Secviar — 2023